The thread: What survives a change of coordinates
Tissot's indicatrix
A tiny circle on the sphere becomes an ellipse on the map, and the ellipse's two axes are the whole story. Almost every published indicatrix is drawn without them, which discards the content and keeps the decoration.
Measuring distortionWhat survives a change of coordinates
The scale along the meridian is a property of the map and the grid together. The principal scale factors are a property of the map alone. Only the second kind describes the projection, and the two are routinely quoted as though they were the same thing.
Measuring distortionThe two ways a map is wrong
Angles and areas fail independently. A projection can be perfect about one and catastrophic about the other, and a single number summarising "how distorted" a map is has already thrown away the distinction that matters.
The familiesThe aspect is a free choice
A projection's distortion pattern is fixed relative to its own axis, and where that axis points is entirely up to the cartographer. Rotating it is the cheapest available improvement and it is the one most often left unmade.