Thematic — the ladder
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A choropleth is read by area
Every cartography course states the rule — use an equal-area projection for a thematic map — and states it as advice. It is a theorem, and it has a residual: the error a page puts into a reading is exactly the covariance of the value with the areal factor, which is 24.85 per cent for a northern concentration read off Mercator and 0.00 per cent for the same field read off a map that spreads area by 7.7 to one.
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A symbol has a size on the page and an area on the ground
A proportional symbol is right as a total wherever it is drawn — a count is a count. Read against the region beneath it, which is how a reader forms a density, it is wrong by exactly the reciprocal of the areal factor: 0.083 at 73° north on Mercator, a factor of twelve, with the correction available as one multiplication that no atlas makes.
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A dot map's density is partly the projection's
A dot map carries the right number of dots in every region whichever way it is drawn, so it is honest as a total under both placements. It cannot be honest as a density under both: ground on a uniform field reads 0.099 of its equatorial density at 72° north on Mercator, and scattering inside the polygon on the page moves 64.3 per cent of a cell's dots into its northern half without one of them leaving the cell.
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The class breaks were computed on the page
The three rungs below price what a reader does with a finished map. A classifier is software, it runs on the geometry it has, and the geometry it has is projected: a five-class quantile classification of one stated field puts half of the three hundred and eighty-four regions in a different colour on Mercator, and 87.5 per cent of them at nine classes.